The avengers is a superhero film that was produced by marvel studios. This film will be in the category of action/comic and i would much like to base an analysis on this short trailer. Firstly though a little information about the film :
Marvel studios is an American television and motion picture studio based in Manhattan Beach California. The Studio is part of Marvel Entertainment which is partly owned by The Walt Disney Company. Being a part of the Disney company means Marvel Studios works together with The Walt Disney Studios. Marvel was first founded in 1993 and was known as marvel films until 1996 when they changed to marvel studios.
The Avengers was directed by Joss Whedon. The Avengers premiered on April 11th 2012 at Hollywood in El Capitan Theatre. The film received positive reviews from most film critics and set or tied numerous box office records including the biggest opening weekend in North America and the fastest film to gross $1 billion. The Avengers grossed $1.51 billion worldwide and became the third highest grossing film of all time. Clearly this film was very successful and many people enjoyed the experience of watching it.
A statement from the director states that he clearly enjoyed making the film and understood the plot and the general meaning and moral of this story:
"It goes back to the very first incarnation of The Avengers, it goes to The Ultimates, it goes to everything about it. It makes no sense, it's ridiculous. There's a thunder god, there's a green "id" giant rage monster, there's Captain America from the 40s, there's Tony Stark who definitely doesn't get along with anybody. Ultimately these people don't belong together and the whole movie is about finding yourself from community. And finding that you not only belong together but you need each other, very much. Obviously this will be expressed through punching but it will be the heart of the film."
The film is about unity between 6 very different super hero's who are needed to save the earth despite their differences.
The music was composed by Alan Silvestri. He has composed music for other box office hits such as forest gump, cast away, and back to the future trilogy. Clearly he has an experienced field of composing music and can create different pieces for different genres which contribute to the success of the film. I think the music through out the film the avengers is very well put together and always creates the right mood and helps us create a deep connection and emotional relationship with the film as music is a big element in film production.
This is my analysis on the trailer for The avengers assemble:
Mise en scene:
At first we see the sky scrapers and the yellow cars. We can instantly connote these scenes to large cities especially American cities as they are known for their yellow taxis as London is for their big red buses. We also however see fires and this brings a sense of chaos to the scene. The cars are scattered and abandoned and in such a popular city we instantly know that this is abnormal and something is wrong. We also then see two short scenes of people running away again indicating something is wrong and is happening. We then see some scenes where there are explosions this clearly indicates some sort of attack or destruction is happening. We then see a man with an eye patch on. Half of his main facial features which help him express feelings is gone. This could be signs of him as a character and that maybe later on in the film he hides things or has trouble expressing certain things. We then see the army vehicles and soldiers clearly suggesting some sort of war and that this is a very serious incident that is happening. We then see more guns and explosions making it completely clear that this is an action film packed full of explosions. Whilst captain America is in the gym the lighting is quite high key and the colours are nude such as light browns. This could suggest that he has a steady natural down to earth character. This contrasts to the low key lit hut we see in the next scene where the hulk is. This suggests that there is something more sinister about this character in comparison to the previous one. We also see a short scene of him ripping his shirt as he is turning. The colour of the shirt is purple and purple is one of the hulks iconic colours. We then see the hut surrounded by men in black this suggests some sort of possible attack as they close in on the hulk who is in the hut. We then see the character Thor who has a red cloak and breast plates. This can indicate that he is a fighter as the colour red connotes danger and breast plates are used to shield against weapons in war. High key lighting is then shown as he summons the lightning bolt lightning is a common fear which is shared by many people and he is able to control it suggesting great power over many people and that he is even of a greater status than other people. We see two iconic characters shaking hands this brings a sense of equality between the different characters even though as we have been shown they are all different with different powers. We see a scene of a sign that says 'stark' so this is a hint that this sign is significant to the plot. We then see his red and yellow coloured Armour which is iron mans iconic colours. Red again connotes to danger however the yellow connotes to gold and suggest he has a richer background and is of value to the team. We then see the two reds fighting this shows that they are clashing and struggling to get along. But a sense of equality is brought back again when we see Thor, iron man and captain America stood in a circle. We also see that they all have red on their costumes showing they are all linked and related and shows common background. We also see a scene were a whole crowd kneels this could suggest the human race giving up and submitting to the higher power. We then see scenes of hulk screaming,explosions and Thor screaming this makes everything seem so dramatic and adds curiosity for the viewers. We then in the last scene see them all stood together in a circle which suggests unity and strength as they fight together.
Editing:
As this film is based upon fictional characters with super powers and such alot of computer editing has been used to make the characters really come to life by using computer generated imagery. Slow motion is used in the scenes where the people are running away to give the audience time to see them all running and time to question what is happening it also adds dramatic effect as panic is slowed down we see every part of it. We also see alot of explosions and it is likely some of them were also computer generated. Transitions are quick cuts to keep the trailer looking action packed busy and keeps the viewer wanting more. However the transitions are quicker when the hulk is transforming this adds tension and panic to the scenes. Slow motion is also used as the two characters share a hand shake this emphasises the action and creates significance. The titles we see are also very modern looking as they look shiny and metallic suggesting modern technology. When Thor hits captain America's shield the scene is in slow motion this is to highlight the impact of the hit and make it seem more powerful. Transition then become fast again leading up to the longest shot of the trailer where iron man is fighting off alien invaders. A slight use of action matching has been used when iron man falls to make this action more fluent. Little action matching has been used as this would make the trailer seem too slow and less thriller and exciting.
Sound:
Straight away we hear the start of the big powerful score of music. We hear the low key wind instruments making a very sinister evil sounding blow. This adds tension immediately and is parallel to the trauma and drama that is taking place throughout the trailer. We hear the slow motion screams as we see them running this creates more of a dramatic effect as we hear them scream for longer there fear is made apparent. We then hear another blow of the wind instruments as we hear a character say ' A war has started' this adds power and intensity to the phrase. This phrase is non-diagetic to the people who are running and screaming. We then hear 3 blows of music i think these are recreating the explosions that we see. We then hear the fast pace drums as the marvel logo appears. Violin then also creeps in this adds more depth to the piece of music and adds sorrow to the piece of music and drama. We hear the lightning strike as Thor summons it up this acts as a sound motif for this character. When we see the stork sign we see another explosion of music highlighting the significance of the sign and the character. The music then fades out as we hear a character say ' we need a time out'. This suggest exhaustion between the fighters. The music then comes back much more stronger and louder with the wind,drums and violin all working together to give a more powerful dramatic atmosphere. The ace is also faster and there is a constant beat of drums which could reflect heartbeats racing and the tension rises and things get more powerful. The constant bang of drums could also represent the different punches that are thrown through out this war and all the different hits they have to take it. A choir is then introduced into the score of music to add dramatic effect and build up the music. Violins pitch keeps getting higher and higher and music becomes louder building up the atmosphere. The music then stops so we can just hear the diagetic sound of the explosions and shooting this change of sound will catch viewers attention. We then hear the last explosion of music as they are all stood together this is a powerful image and a powerful scene as them together are powerful.
Camera angles and movement:
The first scene is shot using a crane shot and is also an establishing shot of the city a panning shot is also used so we feel like we a circling the scene in a helicopter and feel involved with the plot and that we are already siding with the good side as police use helicopters to view crimes from over head and track people down easily. A tilt shot is used as people run so we see a decent amount of the crowd running and we get an idea of how many people this is effecting. A wide angle shot is also used as they run so we get an idea of the depth of the crowd. We see an explosion and a characters facial expressions with two perspectives they have done this by using the reflection of a window. A wide angle shot is used when captain America is in the gym this is so we see the power of his punch as the bag flies across the room. The rule of thirds is also followed as he is on the left of the frame this makes it clear that he is the main focus point in the frame. A close up is used as the hulk peers over his shoulder however we struggle to see his face because of the mass muscle on his shoulder this close up highlights this and makes him look more well built and full of muscle as he practically fills the whole frame with just his shoulder. A crane shot is used over the hut so we see all the gun men surrounding the hut and this highlights the hulks danger. A low angle shot is used as Thor holds up his hammer this makes him look powerful and strong. A low angle is used again as iron man walks out of his suit this is hiding his identity at first and building it up to reveal who he really is as a character. A wide angle shot is used as we see them stood all together in a circle so we can make a judgement of how close they are allowing each other to be to each other. A rolling shot is used as Thor lands on a plane this is to make the scene feel more realistic and gives the audience a short glimpse into Thor's perspective. A low angle is used as Thor smashes him hammer into captain amercia's shield this is so we can see the impact up close and this draws us in and we become interested in the consequences of the clash. A high angle shot is used on the crowd as they kneel so we see the sea of people as they fill the whole frame. We see another high angle shot as a character goes to shoot an arrow up as if he is aiming at the camera. He is shooting at the audience he is attacking them making us as an audience and you as a viewer feel personally involved in the attack as he is shooting for your attention. The last scene is a panning shot as each character is a mid close up up again this presents them all as equal and united ready to fight.
Editing:
As this film is based upon fictional characters with super powers and such alot of computer editing has been used to make the characters really come to life by using computer generated imagery. Slow motion is used in the scenes where the people are running away to give the audience time to see them all running and time to question what is happening it also adds dramatic effect as panic is slowed down we see every part of it. We also see alot of explosions and it is likely some of them were also computer generated. Transitions are quick cuts to keep the trailer looking action packed busy and keeps the viewer wanting more. However the transitions are quicker when the hulk is transforming this adds tension and panic to the scenes. Slow motion is also used as the two characters share a hand shake this emphasises the action and creates significance. The titles we see are also very modern looking as they look shiny and metallic suggesting modern technology. When Thor hits captain America's shield the scene is in slow motion this is to highlight the impact of the hit and make it seem more powerful. Transition then become fast again leading up to the longest shot of the trailer where iron man is fighting off alien invaders. A slight use of action matching has been used when iron man falls to make this action more fluent. Little action matching has been used as this would make the trailer seem too slow and less thriller and exciting.
Sound:
Straight away we hear the start of the big powerful score of music. We hear the low key wind instruments making a very sinister evil sounding blow. This adds tension immediately and is parallel to the trauma and drama that is taking place throughout the trailer. We hear the slow motion screams as we see them running this creates more of a dramatic effect as we hear them scream for longer there fear is made apparent. We then hear another blow of the wind instruments as we hear a character say ' A war has started' this adds power and intensity to the phrase. This phrase is non-diagetic to the people who are running and screaming. We then hear 3 blows of music i think these are recreating the explosions that we see. We then hear the fast pace drums as the marvel logo appears. Violin then also creeps in this adds more depth to the piece of music and adds sorrow to the piece of music and drama. We hear the lightning strike as Thor summons it up this acts as a sound motif for this character. When we see the stork sign we see another explosion of music highlighting the significance of the sign and the character. The music then fades out as we hear a character say ' we need a time out'. This suggest exhaustion between the fighters. The music then comes back much more stronger and louder with the wind,drums and violin all working together to give a more powerful dramatic atmosphere. The ace is also faster and there is a constant beat of drums which could reflect heartbeats racing and the tension rises and things get more powerful. The constant bang of drums could also represent the different punches that are thrown through out this war and all the different hits they have to take it. A choir is then introduced into the score of music to add dramatic effect and build up the music. Violins pitch keeps getting higher and higher and music becomes louder building up the atmosphere. The music then stops so we can just hear the diagetic sound of the explosions and shooting this change of sound will catch viewers attention. We then hear the last explosion of music as they are all stood together this is a powerful image and a powerful scene as them together are powerful.
Camera angles and movement:
The first scene is shot using a crane shot and is also an establishing shot of the city a panning shot is also used so we feel like we a circling the scene in a helicopter and feel involved with the plot and that we are already siding with the good side as police use helicopters to view crimes from over head and track people down easily. A tilt shot is used as people run so we see a decent amount of the crowd running and we get an idea of how many people this is effecting. A wide angle shot is also used as they run so we get an idea of the depth of the crowd. We see an explosion and a characters facial expressions with two perspectives they have done this by using the reflection of a window. A wide angle shot is used when captain America is in the gym this is so we see the power of his punch as the bag flies across the room. The rule of thirds is also followed as he is on the left of the frame this makes it clear that he is the main focus point in the frame. A close up is used as the hulk peers over his shoulder however we struggle to see his face because of the mass muscle on his shoulder this close up highlights this and makes him look more well built and full of muscle as he practically fills the whole frame with just his shoulder. A crane shot is used over the hut so we see all the gun men surrounding the hut and this highlights the hulks danger. A low angle shot is used as Thor holds up his hammer this makes him look powerful and strong. A low angle is used again as iron man walks out of his suit this is hiding his identity at first and building it up to reveal who he really is as a character. A wide angle shot is used as we see them stood all together in a circle so we can make a judgement of how close they are allowing each other to be to each other. A rolling shot is used as Thor lands on a plane this is to make the scene feel more realistic and gives the audience a short glimpse into Thor's perspective. A low angle is used as Thor smashes him hammer into captain amercia's shield this is so we can see the impact up close and this draws us in and we become interested in the consequences of the clash. A high angle shot is used on the crowd as they kneel so we see the sea of people as they fill the whole frame. We see another high angle shot as a character goes to shoot an arrow up as if he is aiming at the camera. He is shooting at the audience he is attacking them making us as an audience and you as a viewer feel personally involved in the attack as he is shooting for your attention. The last scene is a panning shot as each character is a mid close up up again this presents them all as equal and united ready to fight.

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