spider man poster analysis

In this poster we establish that he is high up as we see the city in the background. This shows that he is higher than everyone else and suggests he has a greater power/ social status. We also see the use of pathetic fallacy to create an atmosphere of drama and tension suggesting this is what will be included in the film. We also see a mixture of high key lighting and low key lighting suggesting some sort of contrast between good and evil and may even suggest a battle as we see the storm. In one side of the image we see spider man wearing his iconic costume with its recognisable and signature colours making it clear that he is a main focus of this poster and film. In the other side of the image we see a spider man character but wearing black. We recognise the character but not the colours is this a hint at his true colours? a darker side to spider man? something he has hidden from the viewers. This makes the audience ask questions of the significance of the different coloured costume and intrigues an audience. Black often connotes to bad atmospheres and negative energy's and therefore also suggests some sort of drama and fight as we see the immediate contrast between the dark evil black to the bright red and blue colours. The fact that they have also presented this other character In a reflection gives us a hint to whether it really is spider man whether than just a different character. The position he is in he is creeping round the corner of a building. This body language connotes to a secretive mode and delicate situation suggesting that he is caught up in trouble and has to be careful where he goes or who sees him. The have also used a slight dutch tilt in their camera angle so the line of the building passes right through the poster on a diagonal axes this leads our eyes straight through the image its self so we looks at all of the image and it also leads us to the number 3 in the right hand corner. I think they have followed the rule of thirds by placing the three in the bottom right hand corner as it looks as though itself is hiding from the viewers eye which makes us more attracted to it. The way spider man has his arm positioned as well almost looks as though he is reaching out for the number along with the reflection making it seem significant and this also catches our attention.