This is a snap shot from the marvel website. As we can see they are boldly advertiseing there new film iron man 3. This will attract veiwers easily and tempt them to look into the new film. Also with marvel being a mainstream company the website will probably be very popular with many veiws so advertising a new film on this website will be an effective way to promote there film. We also see a character we do not recognise from iron man 1 and 2 and this will intrigue veiwers to have a look as it suggests a new story with new characters and therfore unexpected. However the title 'iron man 3' is still in its traditional colours red and gold.
They have made the website intereactive by adding links and videos. This makes veiwers feel more involved with the new film and also is a great way of advertising. They also have a section called movie news this updates there viewes on the news and progress of the film almost drip feeding them small bits of information to build them up ready for the film.
This is the fist page of the iron man 3 official website. Immediately as you enter the page the trailer begins to play automatically this will instantly attracts the veiwers attention and draw them into watching the full trailer they have provided and this makes the film more attractive.
They also have an online gallery which shows snap shots from the film such as the one above. These types of snap shots will attract veiwers as it helps builds curiosity as to why she is holding the battered broken mask and where is iron man. This also indicates a twist in the plot of iron man being defeated. This again will make veiwers curious and interested in the film.
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